THE experience
Diving into the heart of your brand with a deep, intensive intake form. Please fill this in with as much detail as possible within a week of the project start date.
step 01: BRAND DISCOVERY
I take all the information you've provided and begin my research stage, assessing where your brand will sit, where it's positioned and I get a strong feel for the direction we're taking it visually
step 02: BACKGROUND RESEARCH
I begin gathering visual inspiration and exploring colour palettes, culminating in a brand inspiration document with a mood board and colour direction for you.
step 03: VISUAL INSPIRATION
Once the brand inspiration document has been approved, I begin designing and creating a concept complete with logos, patterns, textures and mock-ups.
step 04: CONCEPT CREATION
Once the brand concept has been developed, finalised and approved, I apply the aesthetic to social media templates and any other marketing materials you have requested.
step 05: APPLICATION
Everything is put into a comprehensive brand style guide containing your logo designs, colour codes, patterns, fonts and template links.
step 06: STYLE GUIDE
If a website is part of your booked service, we start with the home page design. This is so you can get a feel for the overall site and how it will look.
step 07: WEB (IF APPLICABLE) HOME PAGE
Once approved, I build out the rest of the website to match the aesthetic in the home page before sending this to you to review.
step 08: WEB BUILD OUT
It's time to launch! Whether it's a brand identity or both the brand and website, all the files are handed over, the website connected and it will be ready to share with the launch graphics I provide. Then we celebrate!
step 09: LAUNCH
If a website is part of your service, I will need the copy and images to work with. If you require copywriter recommendations or photoshoot guidance, please let me know.
WEBSITE CONTENT
The more information I have to work with, the better. So don't feel you are 'rambling' as clients sometimes say. I am here to pick out the gems I need from what you say.
SHARE PLENTY
Each stage will give you the opportunity to review and provide feedback. Please note that extended delays in feedback may cause the project to be held up due to my work schedule, so please be as timely with your responses as possible.